The thing is, the Flake advert, along with it’s Jingle is a classic peice of British culture. Having Joss Stone, a girl who cannot even decide on what accent she has (is it British, is it an “L.A.” drawl?), despite being from Devon, singing it is, essentially fucking with that deep, ingrained British tradition.
Surely even fucking Mika would have been a more obvious choice.
So, I saw the advert while I was settling down to breakfast, I have since witnessed it twice more. I say witnessed as it sounds like fucking murder. You can hear it now, some coked up record exec “Joss? Yeah it’s the record label. Your record career is flagging, as a result Cadbury and ourselves have decided to use you like a corporate puppet and get you in a Flake ad. Sound good yeah? Ciao!”
Joss, bless her stupid fucking talentless self, is stood in the recording studio after a semingly difficult session (probably because the producer couldn’t understand her cross-nation accent) singing to herself whilst thinking about if that Flake she is about to eat should stay in her stomach for a few hours before throwing it up.
Any British culture of what, is essentially a classic advertising campaign has been lost forever.
Out of key, out of tune, out of touch with reality, she is clearly troubled if she ever thought this advert would rise her like a pheonix from the smouldering ashes of her once successful career. I’ve heard better karaoke singers. Quite possibly the worst thing she has done since her cover of the White Stripes, Fell In Love With A Girl... well, maybe not THAT bad.
Anwyay, listen to it yourselves, or – maybe do your ears a favour and don’t....
http://www.youtube.com/wat
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